Bring the Future of Media and Entertainment into Focus

The State of the Art Redefined

The film and television industries are constantly innovating and reinventing their production pipelines to address the growing demand for high-quality content while maintaining tight timelines in a globally distributed workforce. In addition, streaming services are creating the need for constant releases and refreshes to satisfy an increasing subscriber base. As a result, studios are now turning to AI, virtual production, real-time rendering, and content collaboration to dramatically accelerate production—from desktop to data center to cloud.

The Developer Conference for the Era of AI and the Metaverse

Conference & Training September 19 - 22 | Keynote September 20

Discover how the world’s leading film and television studios create the most advanced, visually rich feature films and television shows with stunning visual effects, realistic animation, and ray tracing.

  • MLB at Field of Dreams: A New Vision For The Future of Storytelling in Sports

    • Michael Davies, Sr. Vice President, Field Operations, Fox Sports
    • Laura Herzing, Executive Producer, Silver Spoon
    • Alan Halls, Creative Director, Silver Spoon
    • Rick Grandy, Principle Solutions Architect, NVIDIA
    • Sepi Motamedi, Global Broadcast Industry Marketing, NVIDIA

    Watching sports is a universal experience like no other. It brings us to the edge of our seats with nail-biting action, inspires us with stories of resilience and victory, and demonstrates what it means to be truly immortal.

    In this panel with Fox Sports, Silver Spoon, and NVIDIA will examine how technology and creativity came together to achieve one of sports broadcasting’s greatest visions—bringing baseball legends back to life for MLB at Field of Dreams.

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  • ILM Presents: Leveraging AI in Visual Effects and StageCraft Virtual Production

    • Landis Fields, Emmy Award-winning principal creative, Industrial Light & Magic

    When it comes to modern visual effects and cutting-edge virtual production, creating photorealistic digital sets and environments that can be manipulated in real-time is the name of the game. One key element in any exterior environment is a sky dome often utilized for lighting the virtual scene and in-camera effects. Working with NVIDIA’s powerful AI-enabled DeepSearch, the Industrial Light & Magic team will showcase how they leverage their incomparable asset library and Omniverse Enterprise to provide filmmakers the ultimate flexibility when developing the right look and ideal lighting for a scene.

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  • Ray Tracing: How NVIDIA Solved the Impossible!

    • Károly Zsolnai-Fehér, Independent Scientist, Two Minute Papers

    Light transport simulations are the industry-standard way of creating convincing photorealistic imagery and are widely used in creating animated movies, computer animations, and medical and architectural visualizations among many other notable applications. These advanced techniques simulate how millions of rays of light interact with a virtual scene. However, they are extremely expensive to compute—a photorealistic image can take anywhere from several minutes to several weeks to compute. We'll describe how recent research works from NVIDIA tackle this problem and create beautiful, photorealistic images in real time.

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  • An Artist's Omniverse: How to Build Large-Scale, Photoreal Virtual Worlds

    • Gabriele Leone, Senior Art Director, NVIDIA

    Hear from NVIDIA's expert environmental artists and see how 30 artists built an iconic multi-world demo in three months. Dive into a workflow featuring Adobe Substance 3D Painter, Photoshop, Autodesk 3ds Max, Maya, Blender, Modo, Maxon Zbrush, SideFX Houdini, and NVIDIA Omniverse Create, and see how the artists pulled off delivery of a massive scene that showcases the latest NVIDIA RTX, AI, and physics technologies.

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  • Conversational AI in Extended Reality

    • Greg Jones, Director of Business Development and Product, Extended Reality, NVIDIA

    Streaming extended reality is changing the model of distributing immersive applications. Project Aurora, an EGX server for AI and virtual reality (VR) workloads, now allows partners to seamlessly deploy their applications at the edge. With the help of our partners, learn how recent conversational AI demos have led to huge leaps in streamlining work in several key verticals. Now, with the help of Project Aurora, design applications in VR can be voice controlled.

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M&E Luminaries at GTC22
Image Courtesy of Industrial Light & Magic
  • <h4>Film and TV</h4>

    Film and TV

  • <h4>Broadcast</h4>


  • <h4>Advertising</h4>


  • <h4>Games</h4>


The world's top film and television studios use NVIDIA to power the most advanced, visually rich feature films and TV shows ever made. Discover how our cutting-edge technologies like AI, simulation, real-time ray tracing, and virtual production make box office record-breakers, hit TV shows, and Academy Award-winning pictures possible.

Artificial Intelligence to Dramatically Accelerate Production
Image courtesy of Lucasfilm.

Accelerating Film and TV Production Workflows

Virtual Production To Enhance Creativity
Image courtesy of Lucasfilm.

Virtual Production

With the move to shooting visual effects in-camera on virtual production stages, remote virtual art departments can collaborate directly with the set using NVIDIA Omniverse Enterprise and their favorite content creation tools like Unreal, Maya, and 3ds Max. Making directorial edits in real time is crucial to keeping costs under control.

RT Cores for Ray Tracing & Tensor Cores For AI Denoising
Image courtesy of Digital Domain.


Create the most beautiful and accurately lit renders in real-time with NVIDIA RTX, featuring dedicated RT Cores for ray tracing and Tensor cores for AI denoising, super-sampling, and much more. GPU-accelerated rendering is now available with every major renderer, including Autodesk Arnold, Chaos V-Ray, Maxon Redshift, Isotropix Clarisse, DreamWorks MoonRay, Pixar RenderMan XPU, and NVIDIA Omniverse RTX Renderer.

AI Assistants to Reduce Repetitive Tasks

Artificial Intelligence

AI-enabled features are now available in all of the major content creation applications. Use these AI assistants to reduce repetitive tasks and create content in a fraction of the time. Advanced AI-enabled analytics can help you understand your audience better than ever. The possibilities have become limitless for AI-enhanced content creation, distribution, and monetization.

Solutions for Film and TV

NVIDIA Omniverse - Open Platform to Accelerate Creative Production

NVIDIA Omniverse

Revolutionize your studio’s production pipeline. NVIDIA Omniverse is an open platform built to accelerate creative production. With one-click interoperability between leading content creation tools and seamless collaboration in an interactive, simulated world, teams are empowered to create at the speed of imagination.

 NVIDIA RTX Workstations

RTX Professional Solutions

The industry's most critically acclaimed feature films require the latest technological advancements – from mobile and desktop, to data center and cloud. NVIDIA RTX professional solutions work behind the scenes to give you the precision and power to tell remarkable stories.

Virtual Data Center Workstations

Studio in the Cloud

As studios become increasingly remote, RTX Virtual Workstation (vWS) enables artists to access powerful virtual workstations from anywhere, while enjoying performance on the same level as physical workstations.

Success Stories

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

NVIDIA Powers 14 Years of Oscar-Winning Visual Effects

For 14 years running, NVIDIA technologies  have powered the dazzling visuals and cinematics behind every Academy Award nominee for Best Visual Effects. 

 ILM Uses Omniverse DeepSearch to Create the Perfect Sky

As Far as the AI Can See: ILM Uses Omniverse DeepSearch to Create the Perfect Sky

Omniverse AI-enabled search tool lets legendary studio, Industrial Light Magic, sift through a massive database of 3D scenes with unprecedented ease.

A Vision for the Future of Immersive Entertainment
Courtesy of ILMxLAB

A Vision for the Future of Immersive Entertainment

Spark your curiosity and imagination in this visionary talk by Vicki Dobbs Beck, executive in charge of Lucasfilm’s ILMxLAB. Learn why many creators believe XR is the greatest disruptor of entertainment in our generation.

NVIDIA technologies are helping broadcasters revolutionize how content is created, distributed, and consumed. The latest enterprise-class NVIDIA RTX professional GPUs, combined with NVIDIA high-speed, low-latency Internet Protocol (IP)-based solutions, enable all-new workflows for live broadcasts. Gain new creative capabilities and deep customer insights while reaching global markets on any device with AI solutions and next-generation infrastructure.

NVIDIA RTX GPUs with NVIDIA Networking For Live Broadcast

Consumer behaviors are changing rapidly with the proliferation of high-performance, internet-connected devices. Agencies and corporate in-house creative teams must innovate with dynamic, experiential, branded content that captivates and engages audiences in new ways. With NVIDIA RTX, real-time technologies and deep learning, advertisers and brand leaders can create immersive real-time experiences while gaining much deeper consumer insights across all platforms.

Industry advertising
Image courtesy of The Mill

Accelerating Advertising Workflows

Amazing 360-degree video with GPU-Accelerated Applications

Video Production

Edit and color grade in real time without pre-caching or generating proxies. Immerse your audiences with amazing 360-degree video with GPU-accelerated applications like Blackmagic Design DaVinci Resolve and Adobe Premiere Pro.

Multi-Channel Delivery Using AI

Multi-Channel Delivery

Deliver 3D graphics and video to any device dynamically using AI. With NVIDIA CloudXR™, smartphones, tablets, and augmented and virtual reality, headsets become windows to completely new worlds.

AI Accelerated Applications

Artificial Intelligence

Create content faster with AI-accelerated applications like DaVinci Resolve, Autodesk Flame, and Adobe Creative Cloud. Reduce time to insights and sell through ad inventories faster with precise content targeting using deep learning.

Solutions for Advertising

RTX-powered workstations

Desktop & Mobile Workstations

NVIDIA GPUs have long been the standard for enterprise desktop graphics for artists and designers. The latest  NVIDIA RTX workstations, powered by NVIDIA Ampere architecture, combine real-time ray tracing, AI, and advanced visualization to provide cutting-edge features and performance for professional creative workflows.

Data Science Workstations

Data Science

Get the performance you need to transform massive amounts of data into insights and create amazing customer experiences with NVIDIA-powered data science workstations.

Tackle the Most Complex AI Challenges with NVIDIA DGX™ Solutions


Tackle the most complex AI challenges with NVIDIA DGX solutions—from AI training and inference to data analytics and advanced simulation and visualization.

Success Stories

Automotive Marketing Services
Image Courtesy of WPP.

WPP Transforms Automotive Marketing Services with NVIDIA Omniverse Cloud

The world’s largest marketing services organization is the first to launch automotive marketing services on Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

Future of Advertising
Image courtesy of Ars Thane

Ars Thanea Brings a Forest to Life with NVIDIA Omniverse Enterprise

See how Ars Thanea enables real-time collaboration between artists working remotely and onsite. Also, learn how they connect their favorite DCC apps to NVIDIA Omniverse Create.

AI training and Inferencing

Revolutionizing the Decentralized Digital World of Media and Entertainment

With more user-generated content growing yearly, advertisers leverage AI to analyze the data and predict ROI on campaigns. See how BEN Group uses the NVIDIA DGX A100 to reach insights faster than ever before.

NVIDIA RTX enables gaming companies to create breathtaking, interactive worlds with performance that exceeds gamers expectations. Increasingly, game developers are making full use of real-time ray tracing and AI in their games, and as a result, more gamers than ever are enjoying the beautifully realized lighting and AI-boosted images.

Solutions for the Game Development Industry

RTX-Accelerated Ecosystem


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